The Purpose of Isis Creation is to create, develop, teach, consult with and practice a unique new business process that is the "DNA" for Living System business segment nodes and their Nodal Business Networks - It specializes in "Long Tail" business creation and development. This new Isis Creation process is named The Living System Branding/Design/Marketing/Buying Process. It is the human leading-edge for Living System business strategy and entrepreneurship.
Please note that for Living System business, "Selling" is replaced with "Buying". "Selling" is an obsolete concept and practice of the linear system business world that is in decline.
Each Living System has within itself a pattern of "morphic", or structural, information that guides not only its own continuing life and evolution, but also provides templates for the gestation of new system nodes and nodal networks emanating from it as a parent. Living System business also has this critical need.
Conventional linear system business concepts and practices of branding, design, marketing and selling are Inadequate Means for Living System business. There exist elements of emerging concepts and practices that we perceive as consistent with Living System Principles - But they are yet fragmentary, incomplete and not integrated into a process that properly begins with conceiving a Living System business segment and network from the human relationships that are its core. For example, this means that Branding is first about emotional relationship with a group of customers that comes before the product or service even exists - What is commonly called branding is about the tangible symbols of relationship given to a product or service after it exists.
Isis Creation leads in business creating using a critically needed new Branding/Design/Marketing/Selling Process for Living System business strategy and entrepreneurship.
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